Role: Lead Front End Developer
Client: General Mills
I was the lead UI developer for the new BettyCrocker.ae web site, displaying the product inventory, recipe tools and a beautiful visual interface in both English and Arabic on all devices, for the Ramadan season.
I generated a custom HTML / CSS UI framework and modules for this web site, seamlessly integrating and scaling with the Microsoft SiteCore backend application. The custom, fully responsive code generated consistently on all browsers, operating systems and devices with rapid page load times, with consistent usability across both English and Arabic layouts.
The site launched on time and was a huge success for General Mills through this Ramadan season, with record numbers and conversions. There were no technical issues with my frontend framework and coding. Visit BettyCrocker.ae to see the site.